Performance
Campaigns with a clear objective and results worth examining.
- Paid Social / Meta Ads
- Audience Testing
- Lead Generation
- Marketing Analytics
Dubai, UAE Digital Marketing Specialist
Shakir Ali
Sadath.
Turning campaigns, content and digital channels into measurable business impact.
Hands-on digital marketing across paid media, social content, campaign strategy and websites. Proven hospitality experience in the UAE and UK. A skill set that travels further.
Open to marketing opportunities in the UAE
STRATEGY. CREATIVE. PERFORMANCE.
Commercial thinking.
Hands-on execution.
Hands-on execution.
Experience across
01 / The perspective
Creative work.
Commercial context.
Good marketing starts with an understanding of the business behind the brief.
At The S Hotel Group, I connect campaign planning, paid social and creative production with website management, SEO coordination and agency collaboration across multiple brands.
My earlier experience in hotel operations brings a practical view of customer behaviour, reservations, occupancy and rates. That means looking beyond lead volume to consider demand, availability and wider business objectives.
My approachUnderstand the goal. Build the campaign.
Read the results. Make the next decision.
Read the results. Make the next decision.
02 / Capabilities
From the first brief
to the next decision.
Strategy and execution, connected across the digital marketing mix.
Content & Brand
The ideas, visuals and stories that bring an offer to life.
- Social Media Marketing
- Content Creation
- Creative Design
- Video / Reels
Digital Ecosystem
Keeping channels, content and external partners aligned.
- SEO Coordination
- Website Management
- Agency Management
Strategy
Marketing choices grounded in customer demand and business needs.
- Campaign Strategy
- Commercial Marketing
03 / Selected work
The work.
The numbers.
The decisions.
Selected Meta campaigns. Real platform results, with the context that makes them useful.
Original campaign creative01 / Meta lead generation
One monthly offer.
Two audience hypotheses.
The S Hotel Group
Test demand for a discounted monthly stay through two Dubai ad sets: working professionals and long-stay seekers.
1,123Meta form leads
AED 1.31Overall cost per form lead
Total ad spend AED 1,472.14
THE COMMERCIAL DECISION
The discounted promotion was paused to protect room availability and average daily rate (ADR).
Audience results & campaign context
| Suggested audience | Form leads | Spend | Cost / lead |
|---|---|---|---|
| Working Professionals | 772 | AED 1,029.12 | AED 1.33 |
| Long-Stay Seekers | 351 | AED 443.02 | AED 1.26 |
The insight: The long-stay audience produced a slightly lower platform-reported cost per lead.
02 / Meta lead generation
A 24-hour stay.
Two property responses.
The S Hotel Al Barsha & S19 Hotel Al Jaddaf
The same general offer ran through separate hotel ad sets, allowing each property's response to be reviewed.
105Meta form leads
AED 2.47Overall cost per form lead
Total ad spend AED 259.48
S19 Hotel Al Jaddaf58 leads / AED 2.20 CPLAED 127.41 spend
The S Hotel Al Barsha47 leads / AED 2.81 CPLAED 132.07 spend
What the comparison tells us
S19 produced a lower cost per lead in this snapshot. Because the ad sets represent different hotels, this was not a controlled test isolating one creative or audience variable.
Bookings and revenue were not available.
03 / Meta lead generation
Stay 4. Pay 3.
The S Holiday Homes
56Meta form leads
AED 317.38Ad spend
AED 5.67Cost per form lead
Platform-reported actions, not confirmed bookings or revenue.
04 / Meta traffic & awareness
A UK property.
A GCC audience.
Sigma Plus Regency Square Suites, Brighton
339Landing-page views
AED 186.20Ad spend
AED 0.55Cost per landing-page view
Beyond the campaign
Digital launch support, website content coordination, promotional creative, online branding, SEO coordination and UAE/GCC marketing support for a UK property.
Traffic objective. Cost per landing-page view is not directly comparable with lead-generation costs.
04 / Creative work
The campaign starts
with something worth seeing.
Promotional artwork created by Shakir, from room offers to restaurant campaigns.
Showing all 6 creative projects
Original portfolio artwork. Offer details and prices reflect the creative at the time of production.
05 / Video & reels
Spaces with a story.
Property showcases, original videography and creative concepts made for social viewing.
Watch reel on InstagramThe S Holiday Homes
One-Bedroom Apartment
Apartment and amenities tour
Watch reel on InstagramThe S Hotel Al Barsha
One-Bedroom Suite
A suite showcase for prospective guests
AI concept coverWatch reel on InstagramThe S Holiday Homes
A New View in Dubai
“Rent across Dubai; change your view”
The S Holiday Homes
Address Opera Residence
Property videography & promotional edit
Shot & edited by Shakir Ali Sadath
Open video06 / Experience
Built on the ground.
Applied across brands.
A progression from understanding the guest to shaping the campaign.
July 2025 – PresentDubai, UAE
CURRENT ROLE
Cluster Marketing Executive
The S Hotel Group
Plan and coordinate marketing across hotel and holiday-home brands in UAE and UK markets, working closely with Sales, Reservations and Operations.
- Create social content, promotional flyers, banners, email campaigns and digital advertising.
- Manage website content updates and support SEO initiatives.
- Coordinate SEO, website management and development agencies, providing content, design direction and marketing requirements.
- Monitor campaign performance and customer engagement, and support property launches and promotions.
The S Hotel Al Barsha • S19 Hotel Al Jaddaf • The S Holiday Homes • Sigma Plus Brighton
October 2022 – June 2025Dubai, UAE
Guest Service Agent
The S Hotel Al Barsha
A practical foundation in guest behaviour, reservations, corporate and group bookings, upselling, revenue reporting and cross-department coordination. This operational experience now informs how I approach offers, demand and campaign decisions.
07 / Education & certifications
A foundation.
Still building.
Education
Bachelor of Commerce
Computer Applications
Calicut University, India · 2017–2020Diploma in Hotel Management
Front Office Operations
Food Craft Institute, India · 2020–2021Certifications
Entrepreneurship in Emerging Economies
HarvardX / Harvard UniversityDigital Marketing Certification
HubSpotSocial Media Marketing Certification
HubSpot08 / What's next
Let's discuss
an opportunity.
Looking for someone who can shape the campaign,
create the work and make sense of the results?
Shakir Ali Sadath
Digital Marketing Specialist
Dubai, UAE